121: Using Sales Content In Meetings With Doug Winter

This week we're pleased to have Doug Winter on the podcast. Doug's the CEO of Seismic Software, with over 9 years of providing slicker sales enablement solutions to draw experience from and share with us. A lot of Doug's work is based around helping sales teams plan out their content that they can use in calls, but mapping out what content they already have and tweaking it is harder than it sounds...  

In this podcast, you’ll learn:

Sales Content Preparation

Measuring Sales Content Impact

Categorizing Sales Content Efficiently

& More!