126: Bridging The Sales & Marketing Divide with Dialpad
This week we're bringing you a 2 for 1. Dan O'Connell and Keith Messick from Dialpad join us representing sales and marketing respectively. We talked through how they bridge the classic sales and marketing divide that's been an issue for decades in B2B. These guys have some pretty interesting tactics and methods to help you hire people who are going to have that empathy which bridges the sales and marketing divide. You'll learn:
How Dialpad qualifies leads
Causes of the Sales & Marketing divide
How Dialpad bridges the Sales & Marketing divide
& More...