Episode 2

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Published on:

31st Jul 2017

2: Selling to Executives

In the second episode of Make It Happen Mondays John Barrows discusses selling to C-suite executives and takes your questions.

Topics covered in this episode include:
Approaching executives with a thoughtful approach that they will care about.
Understanding the language of your c-level prospects.
Priority based selling
Building rapport by understanding who your audience follows and what they read.
The challenges of Challenger Sale techniques.
The power of case studies as a differentiator.

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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.