2: Selling to Executives

In the second episode of Make It Happen Mondays John Barrows discusses selling to C-suite executives and takes your questions.

Topics covered in this episode include:
Approaching executives with a thoughtful approach that they will care about.
Understanding the language of your c-level prospects.
Priority based selling
Building rapport by understanding who your audience follows and what they read.
The challenges of Challenger Sale techniques.
The power of case studies as a differentiator.