Episode 222

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Published on:

14th Jun 2021

222: Beth Waterfall on Advancing the Cannabis Industry and The Future of the “Green Rush”

Our guest this week is Beth Waterfall, Executive Director @ Elevate Northeast & Founder of Beth Waterfall Creative. Beth is a thought leader on the legalization and advocacy of marijuana and provides education in this episode around the history of cannabis and how it affects our economy, psyche, wellbeing and lifestyle. John and Beth also discuss where the industry is headed and the opportunities the "Green Rush" presents.

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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.