53: Steve Woods And Staying Top Of Mind Without Being Annoying

Steve was part of the original Eloqua team in the early 2000s, now he is the CTO of Nudge.ai.

In this episode, we talk about:
How can you build and measure your business relationships?
The landscape of sales tools, and the evolution of the sales process beyond alligator emails.
Will there be a standard best practice approach for sales teams?
Sharing insights in a genuine way without being annoying
Selling a like to have solution vs a must-have solution