55: Pricing with Patrick Campbell of Profitwell (Price Intelligently)

On this episode of Make It Happen Mondays, Patrick Campbell of Profitwell swings by to discuss pricing and price increases.

Topics in this episode include coming up with defensible pricing, and how to defend it.
The importance of knowing your buyer personas when coming to pricing.

Learn more at Profitwell.com

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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.