Episode 276

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Published on:

26th Sep 2022

John Costigan: From cold calling on stage to fighting throat cancer

John Costigan (JC) has been in Sales and Sales training well before John Barrows (JB) got into the industry. JB has been a long time fan but the two never actually met until one day JC reached out to JB one day on LinkedIn with a message “it’s probably time we need to talk. I really admire what you’ve done to represent our space.

”During their first call it was evident they shared similar values along with a similar mentality and approach to the profession of Sales. During this episode they talk about their respective training journeys and how JC broke through the noise by doing live cold calling on stage. They talk through tactics, strategies, what’s changed and what has stayed the same throughout the years in Sales.

Recently JC fought and beat throat cancer which gave him a completely new perspective on life and appreciation of time. With JB’s dad passing recently they both shared how these challenges affected them and ultimately made them stronger and more purpose driven.

Connect with John Costigan on LinkedIn here:

https://www.linkedin.com/in/johncostigan/

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Show artwork for Make It Happen Mondays - B2B Sales Talk with John Barrows

About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.