Episode 335

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Published on:

16th Oct 2023

Mark Raffan: The Sad Reality of Discount Selling in Sales

Best selling author and sales expert Mark Raffan cuts through the noise to discuss the importance of empathy in the tech industry. Raffan highlights how the over-reliance on technology has led to a loss of connection with customers. Through personal experiences and practical advice, listeners will gain insights into negotiating with empathy, handling pricing challenges, and understanding the changing dynamics of procurement in the current climate. Mark offers insightful tips on how to navigate sales with empathy and achieve successful outcomes.

Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: bit.ly/JBMembership

Visit the HubSpot Website: https://www.hubspot.com/

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markraffan/

Get Mark's Book: https://negotiations.ninja/9-secrets-to-win-deals-and-influence-stakeholders-preview/

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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.