As a current Expert Partner in B2B Marketing for Bain & Company and a former CMO for companies like Vonage and Mongo, Rishi Dave has experienced the challenges of misaligned sales and marketing teams firsthand. In today’s episode, Rishi discusses how to improve the relationship between sales and marketing in a way that promotes agility and produces better results in a modern market. Rishi and John also talk about how sales professionals are effectively becoming mini-marketers, the need for marketing to work more selectively with sales, and tips for making the “Day One” list that companies use to select 90% of their vendors.
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