Episode 319

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Published on:

24th Jul 2023

Rowan Tonkin: Transparency and Trust: The Key to Sales and Marketing Success

As the CMO at Planful, Rowan Tonkin is uniquely positioned to discuss one of today’s hottest topics: the gap between sales and marketing. In today’s episode of Make It Happen Monday, John and Rowan explain how a lack of marketing transparency paired with the microanalysis of sales professionals’ performance can drive a wedge between departments and stunt a company’s growth. Rowan provides some valuable guidance for leveraging finances, transparency, and trust to bridge the gap, and the two discuss other issues including budget cuts during hardships, attribution, and personal branding.Ready to overcome the obstacles you face in your career with insight from some of the world’s leading sales professionals? Check out www.jbarrows.com and Make It Happen today.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Connect with Rowan Tonkin on LinkedIn: https://www.linkedin.com/in/rowantonkin/

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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.