102: Events with Brian Ludwig SVP at CVENT
Brian Ludwig, SVP of Sales at CVENT joins me this week to talk careers and events.
We talk about:
Staying at CVENT for 19 years
Why you shouldn’t be distracted chasing OTE
Maximizing your ROI at events
Live events are the second most influential channel behind a company’s website
The importance of pre-show events
Scoring leads from trade shows
Drawing people into your booth
The power of sharing stories internally
There is no substitute for face to face time
