Episode 122

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Published on:

17th Jun 2019

102: Events with Brian Ludwig SVP at CVENT

Brian Ludwig, SVP of Sales at CVENT joins me this week to talk careers and events.

We talk about:

Staying at CVENT for 19 years 
Why you shouldn’t be distracted chasing OTE
Maximizing your ROI at events
Live events are the second most influential channel behind a company’s website
The importance of pre-show events
Scoring leads from trade shows 
Drawing people into your booth
The power of sharing stories internally 
There is no substitute for face to face time 
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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.