206: Michael Phelan On Best Practices For Booking New Meetings In A Programmatic Way

Our guest this week is Michael Phelan, Principal and Founder of Go-to-Market Pros. The knowledge that Michael has accumulated over the years comes from his ability to ask the right questions. Michael and John are going to dive into the importance of driving meetings, the ever evolving concept of give to get situations, and the impact of well designed processes. Michael's lens is certainly fine tuned, but his perspective is what growth is all about.