207: Joe Caprio On The Future Of Sales Demos

Our guest this week is Joe Caprio, Co-founder of Reprise. John is consistently talking about how bad most demos are for prospects and Joe's research proves that the frustration we experience as demo attendees is often shared by the people that are actually doing the demos. Joe and Reprise are preaching heavily against the traditional ways of doing these demos and he’s sharing with John where they’re headed.