Coaching the Coaches in Sales with Saif Khan

In this episode of Make It Happen Mondays, John sits down with Saif Khan, Regional VP of EMEA and APAC at Semrush, one of the top SaaS platforms helping digital marketers drive visibility, traffic, and growth. But this episode isn’t just about tools or tactics—it’s about the real human side of sales leadership.

From growing up in a council estate in West London to building elite sales teams across two continents, Saif shares how a single ride-along with his uncle sparked his lifelong passion for sales. He breaks down how five years in retail taught him more about buyer psychology than any formal sales training ever could—and why emotional intelligence, not just methodology, is the real differentiator in today’s market.

The conversation dives into:

• How burnout creeps in even during “success”

• Why Saif hit pause on his career for a solo journey through Southeast Asia

• The coaching crisis in frontline management

• The line between AI augmentation and AI dependency—and what it means for the future of leadership.

Whether you’re an SDR, a VP, or somewhere in between, this episode is packed with real stories, fresh takes, and valuable lessons for anyone navigating the evolving world of modern sales.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

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Connect with Saif on LinkedIn: https://www.linkedin.com/in/saif-khan-cism/

Check out Saif's Website Semrush: https://www.semrush.com/

Check out these additional links for Semrush

Employment Opportunities: https://careers.semrush.com/jobs/

Apple Podcast: https://podcasts.apple.com/es/podcast/technically-her/id1871241654?l=en-GB

Spotify: https://open.spotify.com/show/7nBfeFVia9d7ClK7CVOBcV?si=9ef5467e40644435

Instagram: https://www.instagram.com/semrush_life/#

Youtube: https://www.youtube.com/@SemrushLife