Episode 120

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Published on:

3rd Jun 2019

100: Jeff Hoffman, Friend, Mentor, Founder of Hoffman

Jeff Hoffman, my mentor, former boss, friend and the founder of Hoffman, joins me for a the 100th Make It Happen Monday.

Among other things, we talk about:

Our history including Basho 

What makes a good sales trainer, including actively selling

Choosing a mentor

Evolution of sales

Using social media to push deals forward

Customer-centric sales process 

Social value

Find out more about Jeff and his company including his podcast at sellhoffman.com

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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.