100: Jeff Hoffman, Friend, Mentor, Founder of Hoffman

Jeff Hoffman, my mentor, former boss, friend and the founder of Hoffman, joins me for a the 100th Make It Happen Monday.

Among other things, we talk about:

Our history including Basho 

What makes a good sales trainer, including actively selling

Choosing a mentor

Evolution of sales

Using social media to push deals forward

Customer-centric sales process 

Social value

Find out more about Jeff and his company including his podcast at sellhoffman.com