90: Buyer Intent Data - Ed Marsh

John and Ed have been doing business since the early 2000s! We get caught up and touch on

Buyer intent data - from body language to website behavior
First party, second party, and third party intent data
What pages are they viewing? Enterprise pricing or startup versions
Ways to gather data for free through social
Utilizing buyer intent data without being creepy
Use of AI in the buying and sales journey
Increasing forecast accuracy