Episode 108

full
Published on:

11th Mar 2019

90: Buyer Intent Data - Ed Marsh

John and Ed have been doing business since the early 2000s! We get caught up and touch on

Buyer intent data - from body language to website behavior
First party, second party, and third party intent data
What pages are they viewing? Enterprise pricing or startup versions
Ways to gather data for free through social
Utilizing buyer intent data without being creepy
Use of AI in the buying and sales journey
Increasing forecast accuracy

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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.