Episode 114

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Published on:

22nd Apr 2019

95: Account Based Marketing and Sales Marketing Alignment with Latane Conant CMO at 6sense

Latane is a former sales leader turned marketer and now the CMO at 6sense. We talk about marketing sales alignment, and how to do account-based marketing the right way. Calling BS on ABM and what it’s about Being aware of buying patterns Overlap of marketing and sales to drive revenue Evolution of the SDR role Using real time data for competitive analysis Making sales and marketing cohesive and enjoyable
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About the Podcast

Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. Drawing on 25+ years with Salesforce, LinkedIn, Google, and Amazon. Weekly tactics and guests to help you sell at a consistently high level.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.