95: Account Based Marketing and Sales Marketing Alignment with Latane Conant CMO at 6sense

Latane is a former sales leader turned marketer and now the CMO at 6sense. We talk about marketing sales alignment, and how to do account-based marketing the right way. Calling BS on ABM and what it’s about Being aware of buying patterns Overlap of marketing and sales to drive revenue Evolution of the SDR role Using real time data for competitive analysis Making sales and marketing cohesive and enjoyable